RKG Report: Google Search Lead Strengthens Even as CPCs Continue Decline
Charlottesville, VA (PRWEB) April 12, 2012 Google paid search spend grew 35% in Q1 2012 as it once again benefited from strong click-through rate growth driven by newer ad formats and a cumulative string of design changes that have favored their paid listings.
This is according to the RKG Digital Marketing Report for Q1, 2012. The Rimm-Kaufman Group (RKG), a digital marketing agency and industry thought leader, publishes their report each quarter to help marketers benchmark their performance and understand the latest trends in online marketing.
RKG found that while Google controls 76% of organic search visits, it supplies 84% of paid search clicks and commands 85% of paid search ad spend. In the quickly growing mobile space, Google, with its Android operating system and status as the default search provider for Apples iOS, enjoys an even larger 91% share of ad clicks.
With mobile ad clicks offering 30-40% less value to advertisers across smartphones and tablets comb...