STUDY: NBC More Likely To Cover Men’s Olympic Events, Show Women In Sports With Minimal Clothing
Fencing gold-medalist Mariel Zagunis, at the 2012 Olympic Games in London. Writing in the Pacific Standard recently, Tom Jacobs pointed to two new studies that reveal a decidedly mixed picture of NBC’s prime-time Olympic coverage when it comes to gender equitability. The first study, out of the University of Delaware, found that in the Vancouver 2010 Winter Olympics men received almost 23 hours of prime-time coverage, versus a little less than 13 hours for women. The second study, from the University of North Carolina, look at the Summer Olympics in 2008 as well as previous years, and discovered a more equitable balance: 46.3 percent of air time went to women in 2008, and 47.9 percent in 2004. However, coverage of women’s events tilted heavily towards what the researchers termed “socially acceptable” sports for women, and sports with minimal clothing where women can be displayed as physically attractive: [N]early three-quarters of the women’s coverage was devoted to gymnastics, swimm...