seo - How to evidence a particular page on Google SERP? -


i noticed results of searching on google not single url single url two-column list of call 'important links' of website.

for example: if open google , search "amazon.it", without double quote, got this:

results of google search amazon.it

as can see, links evidenced directly on serp ("ebook kindle", example).

i know can produce sitemap.xml google bot pleasure, but, question is: how can evidence particular link of website presented in way in google's serp?.

as far know, there no special syntax in sitemap protocol 'force' or 'suggest' search engines. future readers: this link sitemap protocol.

these called sitelinks , unrelated sitemaps. google shows them when:

  1. it understands structure of website (typically via structures in urls).
  2. it trusts website's content (no spam).
  3. the content/link relevant , useful corresponding user query.

some implementing breadcrumbs helps google find sitelinks candidates, has never been confirmed , may false.


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